Market Probe - United States

Dr. T.R. Rao

President and CEO, Market Probe


Management Team

Mr. Robert Ampthor

Dr. Tom Fusso

Mr. Bob Jasper

Ms. Karen Ethington

Ms. Bonnie Lockwood

Dr. Kurt Pflughoeft

Mr. Nelson Still


Market Probe is a global research and consulting company specializing in customer, employee and brand stakeholder solutions – we offer full-service strategic guidance and business solutions to our global customer base. We also offer in-depth marketing research services to two specialty markets: crop sciences and animal health.

With offices around the globe, Market Probe employs more than 250 full-time and more than 1,000 part-time people worldwide. Our corporate headquarters are located in Milwaukee, Wisconsin, with additional offices throughout the US and in eight countries around the world.

In delivering our stakeholder solutions, we make use of our in-house capabilities to address:

* Assessment of program needs and tactical and strategic business objectives

* Design of programs based on qualitative research, cost-effective sampling and applying suitable data acquisition tools

* Providing client solutions for immediate feedback through online reporting, Web posting of reports, Web interactive tools for ongoing ad hoc analysis and consulting services on the implementation of results

We offer proprietary models and advanced analytical solutions geared toward executives and managers at all levels to test alternate solutions in driving customer loyalty improvement or employee equity improvement.

We work hard to form consultative partnerships with our clients. This often involves working with client-customer insight departments at a strategic level.


● Customer satisfaction and loyalty research

● Employee engagement and consulting

● Brand power and value

● Custom research and consulting solutions for agro business – crop sciences and animal health sector

● We offer special and proprietary tools such as:

● CSM audits (to help to define a new architecture for companies)

● Advanced statistical modeling services

● Rx models for loyalty improvement

● Rx optimizer for the executive desk

● Data mining solutions

● Stakeholder consulting and development services

Locations and Contact Information

Milwaukee, Wisconsin - Headquarters

2655 North Mayfair Road Milwaukee, Wisconsin 53226


Phone: +1.414.778.6000

Fax: +1.414.778.3730